round table pizza | “pepperoni, chicken AND bacon”

+ TV commercial +
creative & exec agency producer

The challenge was to make a multi-topping product easy to understand without reducing the campaign to menu copy. By leaning into magical elements and a humorous setup, this product with a long list of ingredients was transformed into a clear, appetite-led television story delivered in Round Table Pizza’s established brand voice.

video director : mike irving & nate becker
production co : FS Media