round table pizza | “feast of heroes”

+ TV commercial +
creative director & exec producer

Round Table Pizza needed a brand story pivot, a broad campaign that didn’t dwell on the latest LTO offering details but instead placed their royal crest for ALL to see, to remind people they have the best pizza, and the most joyful medieval world. The message had to feel like genuine brand entertainment, not just another set of product shots. I led this creative direction and production, bringing the brand’s Arthurian mythology into a cinematic TV spot (on a tight budget) that made not only the pizza, but the royal feast around it, feel appropriately epic and silly at once. This was one of the most successful ad runs in the client’s history, and they sought to re-run it as an evergreen winner for two additional periods.

video director : mike irving & nate becker
production co : FS Media