NB44 | “this is nb44”

+ fashion brand content +
director
www.nb44.com

NB44, a super-exclusive luxury menswear brand, needed a moving-image introduction that could establish the brand’s point of view and unique membership customer experience beyond conventional lookbook photography. As part of my contract period as their creative consultant, I directed an interview feature that brought story, product, personality and process together into a cohesive visual statement designed to anchor the brand’s wider digital presence and place the founder of the brand front and center. This served them well as a social media piece and the headline on their website during their first year in business.