fatburger | “best burger ever”

+ CTV commercial +
creative director & exec producer

How to bring fresh energy to a tired “best burger” claim awash with local and national competitors? Fatburger had to remind consumers that their product is a major step above “fast food”, and that it deserved appreciation commensurate with its proud history. The food had to look irrestible and the message had to touch old and new fans alike. I led the creative direction and production of this commercial, building a confident, fast-paced, and highly visual expression of Fatburger’s identity and delicious product.

video director : mike irving & nate becker
production co : FS Media