fazoli’s | “dr. lee zagna’s pasta institute”

+ TV commercial +
* Winner @ 2025 LIT Advertising Awards *
creative director & exec producer

Fazoli’s had never made a statement campaign that actually defined the brand, so we were tasked with communicating their passion for affordable quality pasta delivered at the speed of Vespa. With the absurd character of Dr. Lee Zagna, we attached a friendly, trust-worthy personality to Fazoli’s who could demonstrate all the qualities that make Fazoli’s unique in its market segment, while maintaining a memorable sense of humor consistent with the brand’s social media voice. Additionally, we launched this ad in unison with a complete re-branding across the visual language for Fazoli’s, keeping all colors, designs and decor consistent with this update.

video director : mike irving & nate becker
production co : FS Media